Plan consists of nine commercial sponsorship fees, including title sponsor, in addition to the hotel categories, sports equipment and official ball.
Quota title sponsor, which gives its name to the event, and official hotel are still available.
Sport TV is the official broadcaster of the event and will generate the signal in HD matches of ATP to more than 50 countries, besides Brazil.
With the organization of IMX, joint venture sports and entertainment EBX Group and IMG Worldwide, the Rio Open already showing signs of success even before its announcement. Itaú, Rolex, Asics, Head and Corona have closed the event with sponsorship, which includes a business plan consists of nine sponsorship fees, including title sponsor, beyond the categories hotel, sporting goods, official ball. Each share has a sponsorship property in court and differentiated quota title sponsor, responsible for naming the event is being presented to the market. The Rio Open will be broadcast live to Brazil by Sport TV, the official broadcaster of the event in HD format. The semifinals and final tournament of the ATP will be displayed in more than 50 countries, leading brands around the world.
” IMX is very proud to make this announcement today. An event the size of Rio Open is the result of a joint effort. ‘s a very positive sign that we are already being recognized by companies such as Itaú, Rolex, Asics, Head and Corona, which are major sponsors of the tennis world. transmission of the event to other countries with the support SporTV is still an excellent way to provide global visibility for their brands, as well as the River “, says Marcia Casz, VP of Sports IMX.
” Itaú has a longstanding commitment with the development of tennis in the country, operating since the formation of the base, with work done at the Institute tennis and the support circuit TênisEscolar and University, to the professional sponsoring various competitions ATP. Therefore, it is natural for the bank than participate in the Rio Open, which will be the biggest event of the sport in South America we are very proud to participate in this project, which is 100 % aligned with one of our causes is to appreciate the sport “, says Fernando Chacon, marketing director of Itaú Unibanco.
the Rolex is associated with activities such as brand, are motivated by passion, excellence and precision. It was natural that the brand established ties and shoes that have not ceased to be strengthened and that had its origins in the late ’70s, a time when Rolex became the Official Watch Wimbledon. The brand is proud to be an important partner of the tournament, players and protagonists world’s most prestigious tennis. Wimbledon at the Australian Open, through the living legend Roger Federer, Rolex maintains a special relationship with this sport excellence and passion. Besides Rio Open, among tournaments ATP World Tour 500, Rolex is associated with the China Open in Beijing, Dubai Tennis Championship and the Swiss Indoors Basel.
” Tennis is a sport in which believe a lot and it makes sense to be present in the biggest tournament of the sport in South America We want to take events of this size to show our strong commitment to tennis because, apart from supporting the Brazilian Tennis Confederation, sponsored several talented athletes like John Souza (Bean), Guilherme Clezar, Bia Haddad and Teliana Pereira, among others, we are sure, will be recognized soon. This initiative is also aligned with our strategy of launching products for Tennis as footwear and apparel specific, because we aim to become one of the leaders of the sport in the world “said Giovani Decker, President of ASICS Brazil.
” we would like to congratulate the creators of the Rio Open, an event that is sure to be a landmark in Brazilian tennis history. It is now more than 60 years in the world market and HEADsempre believed in the sport, supporting important events and athletes enshrined as Guga, Andre Agassi, Maria Sharapova and Novak Djokovic. for over 20 years working in the Brazilian market, HEAD is honored to sponsor and be the official ball of the tournament so important that contribute to the growth of the sport in Brazil. we are sure it will be a successful partnership “, says Paulo de Tarso Ribeiro, President of HEAD in Brazil. The Corona, premier sponsor of the ATP circuit, is also a sponsor of the Rio Open.
Rio Open takes place in Rio de Janeiro between 17 and 23 February 2014 and is the only tournament in America south to simultaneously gather a step ATP World Tour 500 and WTA International. The event will be held at the Jockey Club Brasileiro with eight blocks, including a central stadium with capacity for 7,000 people. The award will be $ 1.25 million in ATP and $ 235,000 in the WTA. Tickets will go on sale in the second half of 2013.
Headquartered in Rio de Janeiro and international connections, IMX, Joint- venture between the EBX Group and IMG Worldwide, aims to be a leading sector in South America areas of expertise are divided into four pillars : events (creation, production and promotion of sporting events and live entertainment), Services (detalentos management, consulting sports marketing and Hospitality), Digital (ticket sale and distribution of content) and Venues (management and operation of stadiums, arenas and other event spaces). Through the arm IMX signed partnership with Live Rock World SA company, the entrepreneur Roberto Medina, to expand the brand Rock in Rio, one of the largest operations hitherto performed in the entertainment industry in Brazil. With the IMX Talent offers career planning and image with a different vision and specific, valuing each stage of life of its customers. The partnership with Cirque du Soleil marked the creation of IMX Arts, bringing the best of live content from Cirque du Soleil and enhancing the brand value and the Cirque du Soleil in Brazil and in South America in the area of the sports portfolio IMX includes events like the ATP 500 (Tennis), UFC (MMA), Volvo Ocean Race (sailing), Megarampa (skateboard), Brazil Classic (golf), Volleyball World 4×4, Vert Jam (extreme sports), FMX (motocross), among others.
ATP is responsible for organizing professional male tennis circuit, the ATP World Tour, ATP Challenger Tour and the ATP Champions Tour. With 61 tournaments in 31 countries, the ATP World Tour features the finest male athletes competing in the most interesting places in the world. From Australia to Europe and the Americas to Asia, the stars of the ATP World Tour battle for prestigious titles and world ranking points for the ATP World Tour Masters 1000, 500 and 250, as well as in Grand Slams (events not organized by ATP.) At the end of the season, only the top eight in the world in singles and top eight doubles, based on performance throughout the year, are eligible to compete for the last title of the season on the ATP World Tour Finals. Held at The O2 in London, the event will crown the number one ranking. For more information, please visit www.ATPWorldTour.com
the WTA is the global leader in women’s professional tennis with more than 2,500 players representing 92 nations and competing for more than $ 100 million in prizes in 54 events and four Grand Slams in 33 countries. More than 5.4 million people attended women’s tennis competitions in 2012 with millions more watching on television and digital channels around the world. The WTA competitive season concludes with the WTA Championship in Istanbul, Turkey, and the Tournament of Champions in Sofia, Bulgaria. More information on the WTA can be found at www.wtatennis.com , facebook.com/WTA and twitter.com/WTA.